We are reaching a point now where you will not be able to stop companies having free reign to monitor and cajole people into doing things enterprises want. The legislation to prevent this will just be too complex to effectively use. Individual rights will be trodden underfoot in the rush for higher company profits as oligopolies rule the world.
These big companies are snapping up smaller rivals at their whim. They have massive amounts of money to spare. Australia is a favored testing ground for such enterprises due to its small population and established markets
. Companies can easily check out something new and see how it will work in larger economies.
Coca-Cola is putting facial recognition software on fridges in Australia so it can watch the behavior of customers and how they react to adds on the refrigerator. Sales have increased by 12 per cent over standard fridges. This is great for building up your waistline and for Coca-Cola.
When you go to get a fizzy drink in future you will enjoy a targeted entertainment program which is really just a colorful add just for you. If it is a hot day expect shows of people frolicking on sunny, sandy beaches quaffing coke.
It must be noted that targeted ads are commonplace today. What do you think Google does with all the data? Facebook is sending ads just for you right now. All the spyware and trojans are just ways of collecting information.
There could be hurdles though - what if governments legislation to make facial recognition an opt in service? Oh, by the way, turn off that location finder on your mobile phone. It is not there to help you! Soon Coca-Cola will be putting drink machines only in hot areas of buildings. Heat and higher sales go together.
Coca-Cola announces that it will fight obesity. This is ironic considering chemicals are put into soft drink to make it possible for more sugar to remain in solution. Despite offering sugar free coke, consumers still favor coke with sugar. In the US this is high-fructose corn syrup. Basically, it is still concentrated sugar.
Decades ago major sugar companies paid for research to determine benefits from consuming sugar that could be used in commercials. Unfortunately, findings showed there were no benefits whatsoever. Mankind is addicted to sugar. China, for example, has a sugar reserve to prevent social disorder if international trade is disrupted in any way. People can get there sugar requirements by consuming vegetables. Production of sugar is purely to satisfy an addictive demand.
You cannot blame the community from being cynical about the announcement by Coca-Cola to push low-calorie additives, exercise and no advertising to children. The only real solution is to pass legislation making it compulsory to not add sugar to soft drink. However, Coca-Cola has millions to lobby politicians against doing this.
It must be noted that some American states have limited sales to small cans only. Unfortunately, this is exactly what Coca-Cola wants. People buy two cans now and this increases profit. Let's face it: Coca-Cola knows advice on healthy living is ignored. Furthermore, reduced calorie drinks make up only 25 per cent of sales. It seems that the whole program is a way to make money. At least this is how the public perceives it.
Capitalism is a good thing - or so we believe. The world is getting more obese. Large international companies that produce high-sugar, high-fat products are buying out local distribution firms in developing countries to dominate the market.
More than a Quarter of China's population is obese. Twenty years ago each Chinese person consumed only two teaspoons of sugar a day. Currently, China keeps a sugar bank, The government is terrified that a sugar shortage will lead to social unrest.
Mexico is becoming fatter than any other nation on Earth. Coca Cola practises price segmentation. In cities where income is higher, coke costs more than average. Poor rural regions get coca cola at a much cheaper price. Young children suffer from malnutrition while their parents are overweight.
Sugar and fat consumed regularly is a killer. Diabetes is increasing at a rapid rate. In developing countries medical care is poor, so diabetes goes untreated and people die. There can only be one result from this: countries will legislate to stop the sale of the "wrong" food. Having a coke as a treat is okay, but having coke every time one eats leads to disaster. Getting the younger generation to go back to eating nourishing vegetables is going to be a major problem. You can change a person's behavior temporarily. To change what people feel they have a right to is impossible.