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Hazel Bishop's Long Lasting Lipsick

It was during the Depression. The world seemed to be coming to an end - the worst financial crisis the world had ever seen. Yet, out there, someone was thinking of the future. Hazel Bishop had a dream of setting up her own successful business. And she had ideas!

The lady had to end her studies because she had no money to pay for a higher degree. Her only asset was a bachelors degree in chemistry. This was enough, however. At the time the makeup market was sown up by large companies who blocked access to newcomers. Hazel could see no barriers. She set about experimenting with different ingredients for lipstick.

The old joke of a man kissing a woman then going home to his wife who could see the smear of lipstick on his face was doing the rounds - a real "found out" joke. It was common knowledge at the time that bromo acids stained the lips, the drawback being that the acid peeled the top layer of skins off.

Hazel searched for an additive which would prevent this. It took her twenty years to stumble upon lanolin. This moisturiser stopped the peeling skin if bromo acid was kept very low. Voile! She had the new revolutionary product. Getting a loan from Barnard College she started her business. In the first year she made $69,000, quite a respectable sum in those days. Four years later she was turning over 10 million.

Unfortunately, her business partner, a marketer, was much smarter in business than Hazel. He quietly gobbled up most of the stock thus freezing the inventor out. A court settlement was a measly $408,000 and loss of the business.

Long lasting lipstick is still here today. Hazel Bishop made her mark in regard to inventing. Her business career did not go so well. We see this story many times. An intelligent inventor needs a trustworthy business savvy partner to succeed in the market.

◆ Chemistry by Ty Buchanan ◆

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WILL NOT GET CAUGHT LIPSTICK

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Coca-Cola is It - Just Watching You

We are reaching a point now where you will not be able to stop companies having free reign to monitor and cajole people into doing things enterprises want. The legislation to prevent this will just be too complex to effectively use. Individual rights will be trodden underfoot in the rush for higher company profits as oligopolies rule the world.

These big companies are snapping up smaller rivals at their whim. They have massive amounts of money to spare. Australia is a favored testing ground for such enterprises due to its small population and established markets

. Companies can easily check out something new and see how it will work in larger economies.

Coca-Cola is putting facial recognition software on fridges in Australia so it can watch the behavior of customers and how they react to adds on the refrigerator. Sales have increased by 12 per cent over standard fridges. This is great for building up your waistline and for Coca-Cola.

When you go to get a fizzy drink in future you will enjoy a targeted entertainment program which is really just a colorful add just for you. If it is a hot day expect shows of people frolicking on sunny, sandy beaches quaffing coke.

It must be noted that targeted ads are commonplace today. What do you think Google does with all the data? Facebook is sending ads just for you right now. All the spyware and trojans are just ways of collecting information.

There could be hurdles though - what if governments legislation to make facial recognition an opt in service? Oh, by the way, turn off that location finder on your mobile phone. It is not there to help you! Soon Coca-Cola will be putting drink machines only in hot areas of buildings. Heat and higher sales go together.

Technology by Ty Buchanan

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Firms attempt to Circumvent Australian Consumer Laws

This country has longer "proving" times for consumers. It means that a product must do what it expected to do for longer than in other countries. The public is well protected here.

Fisher & Paykel a New Zealand company recently lost a court battle because it did not exchange faulty goods. Clearly, businesses do not like the protection laws. It is not only foreign firms like Apple that are ignoring or trying to circumvent Australian consumer laws. Harvey Norman, a large chain of franchises, has had five of its stores fined for not abiding by the law.

Companies continue to fight to the High Court where all cases so far have been lost. The law is very clear - a product must serve its primary function for a decent period of time. If it doesn't, a refund or exchange for a new item must be given.

Because firms are wasting court time the fines are increasing. They have reached $32,000. Besides the fines, stores are ordered to display signs setting out consumer rights and staff must do a compliance program.

Business by Ty Buchanan