Showing posts with label enterprise. Show all posts
Showing posts with label enterprise. Show all posts

Coca-Cola is It - Just Watching You

We are reaching a point now where you will not be able to stop companies having free reign to monitor and cajole people into doing things enterprises want. The legislation to prevent this will just be too complex to effectively use. Individual rights will be trodden underfoot in the rush for higher company profits as oligopolies rule the world.

These big companies are snapping up smaller rivals at their whim. They have massive amounts of money to spare. Australia is a favored testing ground for such enterprises due to its small population and established markets
. Companies can easily check out something new and see how it will work in larger economies.

Coca-Cola is putting facial recognition software on fridges in Australia so it can watch the behavior of customers and how they react to adds on the refrigerator. Sales have increased by 12 per cent over standard fridges. This is great for building up your waistline and for Coca-Cola.

When you go to get a fizzy drink in future you will enjoy a targeted entertainment program which is really just a colorful add just for you. If it is a hot day expect shows of people frolicking on sunny, sandy beaches quaffing coke.

It must be noted that targeted ads are commonplace today. What do you think Google does with all the data? Facebook is sending ads just for you right now. All the spyware and trojans are just ways of collecting information.

There could be hurdles though - what if governments legislation to make facial recognition an opt in service? Oh, by the way, turn off that location finder on your mobile phone. It is not there to help you! Soon Coca-Cola will be putting drink machines only in hot areas of buildings. Heat and higher sales go together.
Technology by Ty Buchanan
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The NBN Needs Private Enterprise Not Bureaucracy

If the National Broadband Network ever gets finished health care for rural Australians will improve. The Abbott Government has sacked the NBN board. It has also began an inquiry. When will this end and real completion goals be set? The previous government made the mistake of not having goals. This is what led to its demise in the last election - it had lost its way on most issues.

An inquiry is seen as more "pussy-footing around". We need a clearly defined schedule.  All major construction projects have dates set out for finalization of each stage. Why does the NBN have to be any different? Surely they know how much time it takes to lay "X" amount of fiber optic cable. This is the problem with monopolies: they consume time and money. Why not put stages out for competitive tenders? Surely real competition can get things moving.

The inquiry must come up with positive workable solutions. We cannot have another government mess up. Get rid of the bureaucrats. These are the expensive hangers on. Get private enterprise in on the job. Of course, the problem is - Has the Labor government locked us into unbreakable contracts? Getting out of these contracts could prove to be very expensive. However, something needs to be done, and fast!
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Economics by Ty Buchanan
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