Coca-Cola announces that it will fight obesity. This is ironic considering chemicals are put into soft drink to make it possible for more sugar to remain in solution. Despite offering sugar free coke, consumers still favor coke with sugar. In the US this is high-fructose corn syrup. Basically, it is still concentrated sugar.
Decades ago major sugar companies paid for research to determine benefits from consuming sugar that could be used in commercials. Unfortunately, findings showed there were no benefits whatsoever. Mankind is addicted to sugar. China, for example, has a sugar reserve to prevent social disorder if international trade is disrupted in any way. People can get there sugar requirements by consuming vegetables. Production of sugar is purely to satisfy an addictive demand.
You cannot blame the community from being cynical about the announcement by Coca-Cola to push low-calorie additives, exercise and no advertising to children. The only real solution is to pass legislation making it compulsory to not add sugar to soft drink. However, Coca-Cola has millions to lobby politicians against doing this.
It must be noted that some American states have limited sales to small cans only. Unfortunately, this is exactly what Coca-Cola wants. People buy two cans now and this increases profit. Let's face it: Coca-Cola knows advice on healthy living is ignored. Furthermore, reduced calorie drinks make up only 25 per cent of sales. It seems that the whole program is a way to make money. At least this is how the public perceives it.