Culture: we buy on impulse with east credit and fast pay.
We are all guilty of it. What is it? Impulse buying of course! It may not be for major purchase - we usually have a think about them before making a decision. Well most of us do. Minor things like snack bars and quick coffees are usually done on a whim. A site like eBay where thing are cheap but generally of low quality is also a vehicle for fast shopping.
Some people purchase "quickie" items more than others. It all depends on ones personality. Even being out with others affects buying behavior. Having money to buy is less of a factor because easy credit is available. A person's prevailing mood also has an effect: happiness drives impulse buying.
Advertising is perceived differently by individuals. "Buy one and get one free" is a trap for some. Indeed, Westerners seem to be particularly prone to buying things with little thought, people in Eastern cultures not so much. Culture does determine behavior to some extent. This could be changing for Asians. Culture does change over time. The British, for example, are not so conservative as they once were.
The Internet has impacted on societies throughout the world. It is so easy to buy things now. You can purchase things you don't really need while sitting down at home. Impulse buying is generally thought to occur only when we are at the shops. This is not the case. Easy credit and easy pay haveput a gap between budgeting and spending.
◆ Culture by Ty Buchanan ◆
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