Showing posts with label online. Show all posts
Showing posts with label online. Show all posts

The Buying Problems With Online Only Kogan

Retail: Kogan is more expensive after dealing with return issues which are very common for this online only store. Noting it specializes in cheapies.
You may think that buying from Kogan's online store in Australia is wise because you can get some low priced bargains.  When all of the pitfalls are considered it is obvious that purchasing goods from Kogan is more expensive than getting similar goods from nearby retailers, even if they are $50.00 more expensive.  And that is all there is in it, say for a new laptop for example.  Note shipping cost!
Kogan with his cheap trash laptops
Go on, throw your cheap trash Ruslan!

If you get a faulty product from Kogan the company will make it extremely difficult to solve the problem.  They will not under any circumstances give a refund even though Australian consumer law is broken in the process.  They will insist that you pay the return freight cost with expensive tracking that will cost you at least $60 for a wonky laptop.

The best option is to pay with PayPal, always!  This is because PayPal has control over Kogan's bank account and can repay mistreated consumers whether Kogan says yeah or nay.  You can also take Kogan to the Small Claims Tribunal.

Furthermore, The company blatantly lies in its advertising.  There is no way the computers they sell will last 10 hours on a battery charge - they have the same specs as those with a 4 hour life in other stores.  If you set the display to full brightness, Kogan's factory settings override it and set it to dull down when you unplug the power lead.  The screen is so dark it is unusable for any computer work.

An official complaint is ongoing with the Australian Competition and Consumer Commission (ACCC) to make Kogan behave more appropriately to Australian consumers.  Why should trustworthy buyers have to put up with being taken for a ride by this self-proclaimed "greatest gift to Australia" artist?  I do not want to get personal, but I have an artist of a different type in mind!w
 Retail by Ty Buchanan 
 Australian Blog
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Computer Dog Uses Laptop

Dog using laptop computer
"I must get this done before he comes home!"
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Marketing Must Be Internet Based

The marketing game has changed. Long gone are the days when ad program were created for free-to-air TV advertisers. People spend most of their day on the phone, so advertising must be online.

Not only that, but the "early bird gets the worm". If you have a new marketing idea and put it on the Internet first then you win with rising sales. The new marketing concept that leads to sales is spread quickly through social media.

Marketers must not only be in the game: they need to be ahead of the game. New ideas win out. Replicating the old ways of doing things no longer works. Any perceived barriers are avoided by buyers and you lose out on sales.

Economics used to presume that consumers were all knowing about prices. Today, they really do know the price of things. They may look in the big stores. However, they usually buy online.

Buyers really analyze the advertisers message now. They look for "catches" in ads and ignore them moving on to buy elsewhere. Purchasing is so easy that buyers are becoming more patient, fully analyzing what they want and prices before opening their wallets - sorry bankcards.
Marketing by Ty Buchanan
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More University Students Studying Online

Soon universities and colleges made of bricks, stone and concrete with be a thing of the past as young and old turn to the Internet to get their degrees. Leading Australian universities are trying to "buck the trend" by not offering online course, but if they don't change their student enrolments will fall. Initially it was mature age students who chose to study online; now more of the young are studying this way as well.

Next year the restriction on the number of places Australian universities can offer will be abolished. The market will open up as institutions will be able to offer as many openings as they want. With no investment in new buildings planned new offering have to be online. Charles Sturt University already has two-thirds of its students studying online with growth at 14 per cent a year.

For many, the only time they will set foot on a university campus will be to receive their degrees. Lecturers will no longer be able to hide their heads in text books. They will have to be up-to-date on journal articles and world happenings and be virtual entertainers because their recorded lectures will have to be interesting to hold student attention. The days of the stuffy, tweed-dressed professor bonded by a guaranteed, safe contract to a university are numbered.

A problem will persist for some time, however. Access to information is tied to academic books and journals only accessible in a physical library. University libraries will have to make these publications available online to registered students. This will mean that all journal article will have to be scanned and stored, and the latest books written by specialists must be available in eBook form.
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Australian Busiesses Must Move to the Internet

Australian retailers are in a corner with people turning to the Internet to make purchases. With rents near zero for Internet sellers and high rents for retail shops the odds are stacked against local stores.

Travel agents are the ones hit the hardest. It is so easy to buy an airline ticket online. Next are bookshops. They cannot compete with Amazon, though some Australian bookshops are selling online as well. Pharmacists are up against large cut-price online sellers in the US. However, chemists can still rely on the highly subsidized cash cow called the Pharmaceutical Benefits Scheme.

Some Australian businesses are becoming paranoid. A woman was accused by a bookshop proprietor of making a list of books to buy on the Internet. A sports retailer asks for a deposit before customers try things on.

Things are changing so fast. Major stores in the US are allowing goods purchased online to be returned at city outlets. Australian businesses must make the move to the Internet now, or they will go to the wall.
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