Showing posts with label network. Show all posts
Showing posts with label network. Show all posts

Google Must Pay Optus for its Ads

Technology: Google must pay Optus to get ads on its network.
Optus in Australia is planning to block ads on its network. This is a blow to companies like Google who are trying to bring down the system by banning ad blockers from its app store. Google's actions will not change anything. Many browsers are making ad blockers a built-in feature.
OPTUS to make Google pay for ads
If companies want to advertise they will have to send a popup to users to turn off their blockers to view the site. Of course, users will move on to another site. Don't be fooled though by carriers blocking ads. They will take money from adverrisers to let ads through, only to be blocked by individual users' local blockers. Power! Telcos do not have that much power. The market will not turn back now.

Carriers do have power over Facebook, Google, and news organizations. They will have fork out "blackmail" money to telcos who will say no pay now show. Companies like Shine in Israel are in a new market. Shine been hired by Optus to do the work ,so Optus can man the drawbridge - to only let paying guests get in.

There will be a class action case soon to make telcos reduce recorded download usage. Users do not want this advertising c... included in their broadband usage. After all this is a pay as you go world. Why should consumers pay for something they do not order? It isn't done anywhere else in the market.
◆ Technology by Ty Buchanan ◆
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Tony Abbott's Broadband Will Be an Op Shop Network - Money for Burried Copper

Tony Abbott and Malcolm Turnbull's plan to use old copper from the node to the house will notwork. You could see the stress all over Mr Turnbulls's face as Tony Abbott spelt out the plan to the media. Malcolm was exceptionally reticent. He looked like he wanted to say something, perhaps the truth.

Tony Abbott offered a much slower broadband speed than Labor and promised faster speeds in the future. How will this be possible without putting in optic fiber? He has said only $30 billion will be needed. However, he has to buy the old copper from Telstra first. The government cannot set its own price. The contract has been signed. There will be massive financial consequences if the contract is broken. Telstra has already shown legal consideration by starting the roll-out. The deal is set in concrete.

Using existing copper will produce a patchwork broadband network that will damage Australia's economy. This nation will be left with a slow network compared to other nations. Let's face it copper is twentieth century technology. It may as well be left in the ground to rot. With "extra" high definition visual media coming online there is no way copper can handle it. Optic fiber all the way to homes is the only way everyone can enjoy such products. Australian CEOs will not be able to join international online conferences. They will not be able to communicate fully. Australia will become a backwater.

The Coalition's plan is too "soft". It is doing this just to be different from Labor. Many Coalition members of parliament know that the national government must step in and lead the way. Private industry will not achieve much without being pulled along on a leash. Telcos will concentrate on where the profit is - in the populated cities.
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The NBN May Never be Completed

We hear so much praise about progress of the new broadband network being rolled out by the National Broadband Network (NBN). The problem is - there has been little progress. Apart from the acclaimed network in a part of Tasmania, few customers enjoy ultra-fast broadband anywhere else.

The Internet divide still exists between city and rural. Obviously the NBN will be laid out in city areas because this is where the greatest income will be obtained. As it now stands rural regions will not get faster Internet until way past 2020. Many people will be dead by then. How do we know if fiber optics will be superceded? Soon the ocean protection walls will be finished around Venice and there are cries that it is old technology and will not save the valuable city. Perhaps the same will be said about the NBN.

In the present economic climate where will be few businesses left in populated cities to enjoy the improved communication. Only if the mineral sector declines and the Aussie dollar drops in value will manufacturing and service sectors become profitable again. But a fall in mineral income will mean less tax to pay for the NBN.

The Internet may make unforeseeable changes. For example, Skype and Gmail have pushed the cost of international calls down to a few cents a minute. Telcos can no longer make a profit from providing the service. Internet operations first offered this in the early 2000s. it faded. Now it is back with a vengeance. If Internet operators can find a way past the mobile barriers put up by the telcos that will bankrupt these monster companies who overcharge for mobile calls.

There is no question that the NBN is monopolistic. It will be the only Internet provider. Smaller companies will be given piecemeal resale access. However, this will be on NBN terms. Talk is all about the benefits. If the Coalition wins the next election they could dismantle the whole operation.
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