Campaign To End Sale of Battery Eggs

Environmentalists launch a campaign to stop the sale of battery eggs.  This involves "pestering" consumers in supermarkets who are about to buy battery eggs.  The environmentalist will not win the war.  They will just make consumers angry.  Radio advertisements will have the same effect.

If battery eggs are banned the price of supermarket eggs will increase from $2.50 to $10.00 a dozen.  The government will also have the burden of compensation for battery farms which are forced to close.

The campaigners believe that consumers need to be educated about chickens living in tiny pens.  People already know this.  They don't need to be force-fed the truth.  They also know that cows must be kept alive for blood to be drained from the body after they are knocked out.  This doesn't stop them buying beef.

European countries are trying to change, but the supply of free-range eggs is insufficient to meet demand.  Not enough businesses are prepared to re-invest in bigger cages.  Furthermore, a recent university study showed that battery hens were not stressed.

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Society

Free-Range Eggs Definition Questioned by ACCC

Law is just pedantic. Legal proceedings are to be undertaken to define the precise meaning of "free to roam" chicken. Can chicken roam freely when they are packed into barns? The Australian Competition and Consumer Commission (ACCC) is arguing that the high population density of barn chicken prevents them roaming freely. Turi Foods, Baiada Poultry and the Australian Chicken Meat Federation are accused of misleading advertising.

The court case could fall either way. There is no doubt television adds showing chicken wandering with large spaces between them are not showing the true condition. However, a chicken is free to move if another chicken moves out of the way first in normal barn chicken egg production. Of course free-range chicken supporters are in favor of the ACCC action.

There isn't much doubt that the real truth about barn production is not being shown in the advertisements. Other products are also not telling the truth in advertising either and the ACCC is not going after them. For example, hamburgers shown in adverts have plastic and paint in them and they are shown larger than actual size. Perhaps the Government is at fault here - there are no clear guidelines on what free range actually means.

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Agriculture