Law is just pedantic. Legal proceedings are to be undertaken to define the precise meaning of "free to roam" chicken. Can chicken roam freely when they are packed into barns? The Australian Competition and Consumer Commission (ACCC) is arguing that the high population density of barn chicken prevents them roaming freely. Turi Foods, Baiada Poultry and the Australian Chicken Meat Federation are accused of misleading advertising.
The court case could fall either way. There is no doubt television adds showing chicken wandering with large spaces between them are not showing the true condition. However, a chicken is free to move if another chicken moves out of the way first in normal barn chicken egg production. Of course free-range chicken supporters are in favor of the ACCC action.
There isn't much doubt that the real truth about barn production is not being shown in the advertisements. Other products are also not telling the truth in advertising either and the ACCC is not going after them. For example, hamburgers shown in adverts have plastic and paint in them and they are shown larger than actual size. Perhaps the Government is at fault here - there are no clear guidelines on what free range actually means.
The court case could fall either way. There is no doubt television adds showing chicken wandering with large spaces between them are not showing the true condition. However, a chicken is free to move if another chicken moves out of the way first in normal barn chicken egg production. Of course free-range chicken supporters are in favor of the ACCC action.
There isn't much doubt that the real truth about barn production is not being shown in the advertisements. Other products are also not telling the truth in advertising either and the ACCC is not going after them. For example, hamburgers shown in adverts have plastic and paint in them and they are shown larger than actual size. Perhaps the Government is at fault here - there are no clear guidelines on what free range actually means.
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Agriculture
