Showing posts with label McDonalds. Show all posts
Showing posts with label McDonalds. Show all posts

Kitten Loves French Fries - levity!

Cat kitten eats McDonald's (Macdonalds, Macca's) french fries, chips.
Kitty cat eating chips
"My Master says Fries are good for me."
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Australian Blog
 Adventure Australia
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McDonald's to Deliver

McDonald's has to do something to compete. Last year many branches ran at a loss. Apart from offering so called "healthy meals" several years ago, little has changed. The healthy meals strategy was an absolute failure.  Their Angus Burger was a flop as well.

They are going into an area that competitors have found difficult for years - the home delivery of take away meals. Instead of offering the whole menu, McDonald's is creating family packs. This is to increase income per delivery. It may work in Sydney in the short term, but people will ask for extras from the standard menu.

Another problem is getting delivery drivers at the appallingly low rate of pay. Just about every other pizza shop has a permanent "Delivery Drivers Wanted" sign in the window. Many businesses are forced to buy their own deliver vehicles because people don't want the wear and tear on the own car.

The main issue is portion size at McDonald's. They have the audacity to call their "tiny" burger a Big Mac. The chips are not comparable to even one potato. The main threat is Hungry Jack's. Their complete meal with ice cream at $4.95 is a definite winner. And the $2.00 for separates is also a good deal. Note, Hungry Jack's is drawing customers into the shop. The road that McDonald's has chosen is not lined with gold. They need to change the offerings at the shop.
Hospitality by Ty Buchanan
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Japanese Fast Food Chain Storms Australia

Just what Australia wants - another fast food chain. The Japanese are invading Australia with a burger chain, MOS Burger, which is a copy of McDonalds. The fourth store has opened in Booval, Brisbane. For some reason the chain is targeting Queensland for its new outlets.

The company claims, of course, that their offering is different than McDonalds. Project manager Vincent Cheng says they offer better service. This is difficult to justify considering service at McDonalds is second to none. When was the last time you waited for more than five minutes to order and another five minutes to get your food?

What potential customers really want to hear is lower prices not better service. The market place shows that when customers have a choice between paying extra for service or a lower price for the product they overwhelmingly choose the cheaper price. With another 10 stores opening in Queensland this year and further developments in Sydney and Melbourne time will tell if their massive investment is worth it.

If they sell food which is basically Asian they will be doomed to failure. Aussies don't like change.
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