Just what Australia wants - another fast food chain. The Japanese are invading Australia with a burger chain, MOS Burger, which is a copy of McDonalds. The fourth store has opened in Booval, Brisbane. For some reason the chain is targeting Queensland for its new outlets.
The company claims, of course, that their offering is different than McDonalds. Project manager Vincent Cheng says they offer better service. This is difficult to justify considering service at McDonalds is second to none. When was the last time you waited for more than five minutes to order and another five minutes to get your food?
What potential customers really want to hear is lower prices not better service. The market place shows that when customers have a choice between paying extra for service or a lower price for the product they overwhelmingly choose the cheaper price. With another 10 stores opening in Queensland this year and further developments in Sydney and Melbourne time will tell if their massive investment is worth it.
If they sell food which is basically Asian they will be doomed to failure. Aussies don't like change.