Obviously, people would like to have their smart phones and computers. Significantly, 70 per cent of respondents said they would still choose their cars over smart phones. Car addiction is still paramount. In a choice between phones, desktops and tablets, 50 per cent said they preferred their smart phones while 34 per cent chose their computers. Tablets got 16 per cent.
Australians do take their mobile phones everywhere, and I mean everywhere. Going to bed with a mobile is common as is taking it to the loo. People would have their smart phones on board when leaving the house on any trip. The figure of 34 per cent of users having the mobile as their main phone is really not that high. Note that a broadband connection needs a landline and most Australians still leave their household phone connected.
To do shopping, the majority said the mobile was not good on the Internet. The PC was more efficient and faster. A whopping nine out of ten said they had purchased goods on a PC. The tablet was also quite handy with seven out of ten buying online.
Despite companies pushing personalization of ads, a third of those surveyed said that did not like personal ads on their mobile. This is a dream option as ads provide the funding for the Internet generally. Like with free apps the ads are a nuisance but necessary.
Technology by Ty Buchanan
