Yahoo Labs has spent a lot of time setting up filters for Instagram and Flickr. It found that filtered images are 21 per cent more likely to be viewed. Comments were given 45 percent more often as well. You are probably wondering what kind of filters were used.
Situational or emotional filters were not the target of research. Color was the main selection criterion. The ladies are right - pinks and reds grew the largest audience. All these warm tones were popular. This was followed by yellow which is an intermediate color. Yellow makes you happy you see.
Many people brighten up their pictures by increasing the depth of color. Apparently, this is a mistake because users take no notice. And don't bother with sepia toning either: this turns viewers off. Blue is a no, no, because it is interpreted as cold.
If you want to create art that is unappreciated as much of it is, just continue what you have been doing. If you want to provide pictures that will be viewed by many start churning out the warm, fluffy, happy snaps.
✴ Technology by Ty Buchanan ✴
