Microsoft is going to offer a way for consumers to get around national firewalls. It is aimed at domestic US consumers to access corporate resources but it will make for a revolution in bypassing national restrictions, particularly for music and television programming.
Of course you will need a Windows mobile phone to access the feature. This is a trump card that Microsoft has played. However, like with cloud services when one enterprise gives something extra all competitors provide it as well.
While it is essentially for business use, VPN access will ultimately be used to access local content in countries that restrict it to their citizens. Just how program providers will react to this is not known. This announcement has been a surprise. However, many users pay a few dollars a month for VPNs already. It makes for easy use of programming supposedly blocked for overseas people.
If business gets "free" use of VPNs, the ordinary consumer will want it too. Soon rivals to Microsoft will take it a step further by giving business and general Internet users automatic VPN access.